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Item #:
7615903
Marketing: An Introduction
Item #:
7615903
USD 249
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Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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Product Details
| Publisher | Pearson |
| Publication date | February 1, 2016 |
| Edition | 13th |
| Language | English |
| Print length | 672 pages |
| ISBN-10 | 013413219X |
| ISBN-13 | 978-0134132198 |
| Item Weight | 2.75 pounds (1.25 kg) |
| Dimensions | 8.6 x 1.2 x 10.9 inches (21.8 x 3 x 27.7 cm) |
Product Description
Marketing: An Introduction
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Customer Questions & Answers
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Is the access code included with the book?
Answer: No, the access code is not included. -
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What should I do before purchasing?
Answer: Check with your instructor to ensure you select the correct ISBN. -
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Can I use this textbook for different courses?
Answer: This textbook is specifically designed for undergraduate courses on the Principles of Marketing.
Marketing Editorial Review
The editorial review of "Marketing: An Introduction 13th Edition" highlights a mixed customer experience with the product, primarily focused on its content but marred by presentation and quality issues. Many users are content with the content, stating that the material is relevant, insightful, and effectively integrates real-world examples. However, this positive reception is tempered by significant concerns regarding the physical condition of the book, particularly with used copies that reportedly have misprints, missing pages, and poor binding. Several customers have expressed dissatisfaction concerning the quality of the used copies they received, mentioning issues such as pages being torn or missing entirely, which detracted from their ability to complete course assignments tied closely to the reading material. Additionally, multiple reviews pointed out typos and poor formatting, suggesting the text may require better editorial oversight. Overall, while the book seems to provide useful and informative content for students engaging with marketing principles, its usability is hindered by physical defects and editorial errors. **
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Pros
- Informative and relevant content
- Real-world examples help contextualize concepts
Cons
- Presence of typos and formatting errors
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USD 249
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Features & Benefits
- Learn effective marketing strategies focused on customer value.
- Includes real-world examples to make concepts relatable.
- Covers the latest trends including online and digital marketing.
- Integrates MyMarketingLab to personalize and enhance learning.
- Perfect for undergraduate students studying marketing principles.
- Engaging design ensures a total learning package.
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