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87967340
BtoBマーケティング“打ち手”大全 広告運用で受注を勝ち取る 最強の戦略 88 できるMarketing Bible
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Item #:
87967340
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法人顧客の獲得にはネット広告に注力しよう
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- 法人顧客の獲得にはネット広告に注力しよう本書は「BtoBマーケティング」において、リード（見込み客）を獲得し、商談・受注につなげるためのネット広告の運用ノウハウを解説した書籍です。以下をポイントとしながら、検索広告やSNS・ディスプレイ広告を中心としたBtoBマーケティングについて学べます。・BtoB特有のターゲティングやクリエイティブの作り方を理解する・広告媒体を正しく使い分け、効率的にリードを獲得する・商材ごとに類型化できる正しい優先順位で施策を実行する・リード獲得単価を下げるだけでなく、商談単価、受注単価まで見て最適化を図る●このような方におすすめ・BtoB商材を扱う企業を担当する広告代理店のコンサルタント、および広告運用担当者・SaaSをはじめとしたBtoB商材を扱う企業のマーケティング、宣伝・販促、PR担当者・BtoB商材に特化したイベントやメディアを運営する人・自社のBtoB商材の販促にネットを活用したいと考えているが、何ができるのか、何をすればよいのかが分からない人
| Publisher | インプレス |
| Publication date | March 22, 2024 |
| Language | Japanese |
| Print length | 304 pages |
| ISBN-10 | 4295018775 |
| ISBN-13 | 978-4295018773 |
| Item Weight | 420 g |
| Dimensions | 8.27 x 5.43 x 0.91 inches (21 x 13.8 x 2.3 cm) |
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Customer Questions & Answers
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Question:
Who is this book intended for?
Answer: It is aimed at BtoB product marketers, advertising consultants, and PR professionals. -
Question:
What key concepts does the book cover?
Answer: It focuses on effective ad operations, proper CV point settings, and lead generation techniques. -
Question:
How can this book help improve BtoB marketing effectiveness?
Answer: By providing practical suggestions and colorful examples, it helps optimize BtoB ad campaigns to increase leads and sales.
二平燎平 , 仙波勇太 Format: Tankobon Softcover Strategy & Competition Editorial Review
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Features & Benefits
- Learn effective BtoB marketing strategies with real-world examples.
- Discover the significance of setting proper conversion (CV) points.
- Access colorful examples of BtoB banner ads tailored for SNS.
- Understand unique targeting and creative development for BtoB campaigns.
- Optimize not just lead costs but also deal closing costs.
- Ideal for marketers, consultants, and PR professionals focused on BtoB products.
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